Strategy › Structure › Scale
Sales advisory,designed around yourstage of growth.
Strategic advisory tailored for your growth journey.
0+
Years in B2B sales
6 → 50
SaaS team scaled
Series C
UK expansion led
Founder-led
Specialist advisory
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The founder-led sales problem
A business cannot scale one founder-led deal at a time.
Funded startups struggle with sales when the founder remains the only closer. Scaling is impossible when every lead requires your direct involvement. Founder Growth Collective builds the autonomous systems that empower your business to accelerate without you.
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Behind Founder Growth Collective
An operator with real-life experience,
not just theory.
Unlike generic consultants, I deliver real-world experience from the front lines of funded scale-ups. I understand the intense pressure of investor targets and the specific hurdles of B2B growth. My approach is rooted in building the high-performing teams others only talk about in theory.
I partner with a select group of funded founders to architect a bespoke sales function that reflects your actual market stage, not a generic template.
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Core Services
Custom sales infrastructure built for funded startups.
Transitioning from individual founder efforts to scalable revenue cycles.
Sales Analysis & Implementation
I perform a deep-dive audit of your current operations to build a custom sales department from the ground up, designed for high-impact commercial results.
Revenue Process Design
Engineering a repeatable sales cycle that ensures consistent growth and a seamless journey for every customer.
Talent Strategy Plan
Mapping your future headcount and facilitating the interview process to land top-tier talent that drives growth.
Onboarding Power
Designing comprehensive playbooks that accelerate new hire ramp-up times, ensuring your team hits revenue targets faster.
Growth Partnership
Providing high-level counsel for funded founders as they expand, acting as a trusted advisor and senior sales expert for critical decisions.
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The Collective Advantage
Why founders choose Founder Growth Collective.
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I’ve built it, not just advised on it
With over 15 years in B2B markets, I have expanded SaaS teams from 6 to 50 members and led dominant growth across the United Kingdom.
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Adaptable growth frameworks
I ignore one-size-fits-all methods. Your sales function is specifically engineered for your funding velocity and target market, meeting your unique operational demands.
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Unlocking the founder bottleneck
The objective is straightforward: liberate the founder from daily sales tasks. I implement structures that allow growth to continue independently.
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Operational mastery
Access elite revenue leadership without the permanent C-suite salary. I provide the strategic blueprint while your team handles execution.
/ 05 — The Founder Bottleneck
A business cannot scaleone founder-led deal at a time.
The objective is straightforward: remove the founder from daily sales tasks. We implement the structures that allow growth to continue independently.
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Meet your strategic partner
Hannah HulleyCEO
I am Hannah Hulley, the architect behind Founder Growth Collective. My 15-year career in B2B sales ranges from early frontline roles to director-level leadership, primarily within venture-backed SaaS companies facing extreme pressure. I notably spearheaded the UK expansion for a Series C scale-up, growing their sales force tenfold and capturing significant market share from legacy players. Today, I apply that battle-tested experience to help other founders build professional, high-performing sales organizations from scratch.
0+
Years in B2B sales
Series C
UK expansion led
/ 07
Success case
What founders say.
Partnering with Hannah was a transformative move. She evolved our unorganised sales efforts into a high-conforming, repeatable methodology that significantly increased our close rates while elevating the professional skills of our existing sales staff.
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Frequently asked
Answers for founders.
Practical answers to the questions I hear most from funded founders considering their move beyond founder-led sales.
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Start a conversation
Ready to scale past yourself?
Book a discovery session with Hannah. We’ll explore where founder-led sales is holding you back and what a structured sales function could look like at your stage.
Location